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Verdict: Hatz AI is built for Managed Service Providers that want an AI service they can resell under their own brand: multi-tenant architecture, models from several providers, white-label branding, pooled credits, and a stated SOC 2 Type 2 posture. It is not a fit for enterprises already deep in Microsoft 365 with Copilot licensing.
Try Hatz AI through a partner, or compare to Copilot/ChatGPT Enterprise.
Compare to Microsoft Copilot Pricing guideWhat is Hatz AI?
Hatz AI is a secure, multi-LLM AI platform built specifically for Managed Service Providers (MSPs) and small-to-medium businesses (SMBs). Per Hatz's own positioning, it is "the secure AI platform built for Small and Medium Businesses."
The product addresses three buyer needs:
- SMBs get an AI workspace with access to models from OpenAI, Anthropic, Google, xAI and Meta, pre-built workflows, and the ability to create custom workflows.
- MSPs get a multi-tenant management layer for onboarding and managing multiple SMB clients from one console.
- White-label customers get the ability to resell Hatz under their own brand.
Pricing in 2026
Hatz AI does not publish list pricing publicly. Per reseller allCare IT, plans start at $190/month. The platform uses Hatz Credits that are shared across the company rather than billed per user, and reset to the plan's allocation on the first of each month.
| Plan (allCare IT) | Monthly Hatz Credits | Price shown |
|---|---|---|
| Intro | 30,000 | Not listed |
| Starter | 100,000 | $450/month in the reseller's FAQ example |
| SMB | 250,000 | Not listed |
| Business | 750,000 | Not listed |
| Enterprise | 1,500,000 | Not listed |
Because the pool is shared, a heavy month for the whole team eats into the budget faster. allCare IT lists a typical secure chat at 1 to 30 credits per interaction and a document summary at 1 to 12 credits.
What Hatz actually does
Multi-LLM access
The platform brokers access to models from multiple providers; the CEO cites "60-plus AI models", and allCare IT names OpenAI, Anthropic Claude, Google Gemini, Grok and Meta Llama.
App Builder
Hatz announced an AI Application Builder for general availability in March 2024. The homepage shows pre-built workflows such as project briefs, lead generation, RFP response and file analysis.
Multi-tenant architecture
A single MSP operator can manage many client tenants from one console. The alternative is a separate ChatGPT Team subscription per client, with no central visibility.
White-label and resale
MSPs can white-label the experience with their own branding, according to CEO Jimmy Hatzell.
Security: SOC 2 Type 2
Hatz positions itself as the secure alternative to consumer AI tools and states it is SOC 2 Type 2 compliant; allCare IT describes it as SOC 2 Type II certified. Ask for the report itself.
Pros and cons
Strengths
- Built specifically for MSPs
- Models from several providers in one workspace
- White-label option lets MSPs build branded AI service lines
- Stated SOC 2 Type 2 posture
- Pooled credits instead of per-seat pricing
- AI App Builder for custom workflows
- Multi-tenant management console for MSPs managing many clients
Limitations
- No published list pricing — slows direct buyer evaluation
- Smaller brand recognition than Microsoft Copilot, ChatGPT, or Anthropic
- Channel-led GTM means evaluation usually requires an MSP partner
- Credit pool can be hard to forecast in months of uneven usage
- Young company (public launch January 2024)
- For organizations already on Microsoft 365 with Copilot, Hatz duplicates capability
Who Hatz AI is best for — and who should look elsewhere
Strong fit: MSPs adding an AI service line without building their own platform. SMBs wanting a multi-model AI workspace with pooled pricing. Companies that have ruled out consumer ChatGPT or Claude and need an alternative their compliance team will review.
Weak fit: Enterprises already deep in Microsoft 365 with Copilot licensing; Copilot covers similar ground inside the existing security boundary. Heavy-developer organizations that prefer raw API access to OpenAI, Anthropic, or Azure OpenAI — the App Builder layer is overhead. Companies with no MSP relationship and an aversion to channel-led GTM — direct vendors like ChatGPT Enterprise may be easier to buy.
Alternatives to evaluate
Microsoft 365 Copilot. The default AI overlay if you already run Microsoft 365. See our Microsoft Copilot review.
ChatGPT Enterprise. Bought direct from OpenAI; less channel-friendly. See our ChatGPT Enterprise review.
Claude Enterprise. Anthropic's enterprise tier, bought direct.
Cassidy AI. Workflow automation sold direct to businesses rather than through MSPs. See our Cassidy AI review.
Vellum AI, Gumloop. AI workflow platforms sold direct rather than through MSPs.
Build-your-own with Azure OpenAI or AWS Bedrock. The DIY alternative for MSPs with engineering depth. Greater control, much greater effort.
Implementation and onboarding
Hatz sells through MSP partners. Its Activate workspace, announced in August 2026, lets a partner import clients from HaloPSA, ConnectWise Manage, Datto Autotask or a CSV, assess AI readiness, and provision each client as a Hatz tenant.
Security, privacy, and compliance
Hatz states SOC 2 Type 2 compliance and a multi-tenant design. Procurement should request the current SOC 2 Type 2 attestation, scope of controls, sub-processor list, data-residency disclosure, and the model-training posture (does prompt data train future models? — confirm in writing).
For regulated industries: confirm specific compliance scope (HIPAA BAA availability for healthcare-adjacent SMBs, FINRA/SEC posture for financial advisors, attorney work-product privilege considerations for legal practices). MSPs reselling Hatz should be specific about which compliance commitments flow through to client contracts.
Evaluate Hatz AI through a partner, or compare direct alternatives.
Compare to ChatGPT Enterprise All workflow AISources
- Hatz homepage, Hatz AI, checked 11 October 2026
- About us, Hatz AI, checked 11 October 2026
- Activate: a guide for MSP partners, Hatz help center, checked 11 October 2026
- Hatz AI plans and FAQ, allCare IT, checked 11 October 2026
- Hatz AI raises $2.5M to enable MSPs to deliver AI as a service, CDO Magazine, checked 11 October 2026
- Interview with co-founder and CEO Jimmy Hatzell, Pulse 2.0, checked 11 October 2026
- Hatz launches Activate for MSPs to scale AI rollout, IT Brief, checked 11 October 2026
Frequently asked questions
What is Hatz AI?
Hatz AI is an AI platform built for Managed Service Providers (MSPs) and small-to-medium businesses (SMBs). It provides access to models from several providers, an AI App Builder, a multi-tenant architecture for MSPs managing multiple clients, and a white-label option so MSPs can resell the platform under their own brand.
How much does Hatz AI cost in 2026?
Hatz AI does not publish list pricing. Reseller allCare IT advertises plans starting at $190/month, with Hatz Credits shared across the entire company rather than per user and reset monthly. Request a quote from Hatz or an authorized partner.
Is Hatz AI SOC 2 compliant?
Hatz AI states that it is SOC 2 Type 2 compliant. Request the current attestation report and its scope during procurement.
How does Hatz AI compare to Microsoft Copilot and ChatGPT Enterprise?
Microsoft Copilot and ChatGPT Enterprise are vendor-built productivity products. Hatz AI is a platform MSPs resell to clients, with multi-tenant architecture, pooled credits, and an App Builder. For end customers already standardized on Microsoft 365, Copilot may be the cleaner pick.